Christine Boydell, a lecturer in Design curated the exhibition ‘Our Best Dresses: the story of Horrockses Fashions’ for the Harris Museum and Art Gallery, Preston . Glamourous Actresses like Magaret Lockwood and Joan Collins worh the iconic floral, full skirted sundresses, made of beautifully printed pre-shrunk cotton fabric.
‘A British fashion label for stylish 1940’s housewives’
Horrockses clothing was stocked in Harvey Nicholls and worn by the Queen!
The wonderful Alastair Morton designs were bright and bold, with classy subtle looks. Morton is an important element in the Horrockses story, he was creating forty new designs for cloth a year from 1947 until 1955. Other designers included Margaret Meades, Pat Albeck and Graham Sutherland.